Interest Based Advertising Brought To You By Google

When I received the email from Google about their new interest based advertising that is due to roll out in April it caused me to question just what are they thinking.

I think it will be interesting to see how this actually works. It does seem like it will take relevancy away, yet they indicate it should make it as relevant as possible. This change from based on the current content to what your overall interest is based on surfing history could cause issues for some.

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