What you can learn from our survey results…

In our most recent marketing study, we found an alarming trend - success rates for network marketing are going down.

Now there are plenty of guru’s and trainers that will conjecture as to why this may be and even those who would deny it altogether. But it’s real and we know why it’s happening…

Looking at the data we find tangible clues as to what’s happening.

Those with the greatest amount of success – sponsoring the greatest number of people – were the ones that had the most balanced marketing approach. They included both online and offiline activities. Interestingly, those with the most people sponsored rated connecting with their warm market as one of the most important elements.

On the other hand - those with the least success – often not having sponsored anyone in the previous six months – were the most optimistic on new media tools like social networks and web sites. They tended to rate as important the very things the successful rated as less important.

It would be dangerous to construe this as a problem with the tools when it’s really an issue of understanding what makes network marketing work in the first place.

By focusing on getting visible, network marketers have taken up mainstream business tactics without the advantages a mainstream business brings with it – such as an exclusive product, a specific geographical location or even complete control of their product message.

The advantage of network marketing – its core strength – is in a business model that’s duplicatable by many. High-visibility marketing methods may work for some but by the very nature of network marketing they don’t work for most.

The key then in using technology, web sites, social networks and the like is in viewing them as you would any other communication tool. Look at them as a way to communicate with your existing prospects (both warm and cold market) rather than a way to generate leads or attract prospects. The latter may come in time and practice, but it’s the first that’s actually duplicatable.

The focus on duplication hinges on the ability to communicate. It’s not about forcing every conversation into a prospecting situation – that’s more of that typical advice that doesn’t work. Instead, learn how to recognize prospecting situations and then connect with the prospects specific wants.

To help you learn how to do that – without investing a lot of money – we’ve created a brand new 7 Day Plan. In it you’ll learn over 2 dozen specific strategies and techniques that will enable you to quickly create a profitable and duplicatable network marketing business. You can check it out for just $1.

Learn more about or 7 Day Plan for Network Marketers